Search Engine Optimization (SEO)
Web Marketing Companion offers its clients with world class SEO Services in order to improve your rankings in the major Search Engine Listings. From the very beginning, the crux of our SEO efforts is concerned with advancing your website goals by enhancing the number and position of its organic search results. Our SEO methodology increases both the number and quality of your site visitors through industry analysis, competitor’s analysis, keyword analysis and search engine rankings – thereby promoting your website, increasing targeted traffic to your site, providing top position in the SERP’s and ultimately increasing your business ROI.
SEO strategy at Web Marketing Companion involves:
Keyword Research & Selection
Competitive Analysis
Pre Analysis SEO Report
On-Page SEO
Keyword Research and Selection:
We find and optimize your site for the terms that increase your website traffic and sales. The main purpose of keyword analysis is to know the basic words users employ to search for your specific product or service. With our expert minds at work, we not only find out your industry-specific keywords but also apply them to your website’s landing pages for maximum promotion of your business. Our target is to find the high quality keywords that are closer to what your potentials are searching for, resulting in increased traffic and higher return.
Our keyword research and selection process includes:
- The terms against your business which people use widely in search engines
- Number of people searching for a specific keyword
- How relevant and meaningful an identified keyword is to generate conversions
Competitive Analysis
Competitive Analysis is a process which involves systematic analysis of your competitor’s marketing practices, and devising strategies accordingly. This entails listing down your major competitors and planning unique SEO techniques to attain top position and visibility in search engines.
Our analysis also includes understanding your business market on the whole, identifying the common practices of strong industry leaders, and adapting to those practices with improvement. This helps in improving and maximizing your website performance as well as profits.
Pre-analysis SEO Report:
Getting the label of “top 10” in search engines and reaching out to your target market requires explicit, customized, and efficient SEO. For this, it is important to determine your exact business, its requirements, and end users.
Devising a pre-analysis SEO report is the first part of our successful SEO Campaign, where we carefully study your company, products and services you offer, competitors, marketing goals, potential customers, and your achievements. These reports provide a good understanding to our clients of where they stood before, and where they have reached after our continued efforts.
This report includes:
- Number of your site web pages listed in major search engines
- Your website page rank
- Monitoring your website for unethical SEO practices to prevent it from being banned by Search Engines
- Position of your website by most targeted keywords
- Total Web Traffic landing your site
- Number of conversions and specifying the keywords leading to conversions
- Regular analysis of your site’s position in Search Engines
With our Pre-analysis SEO report for clients, we have accomplished many SEO campaigns successfully.
On-Page SEO
Utilizing your website platform for maximum exposure falls under our On-Page SEO services. If your own website is not optimized properly, you are less likely to get effective ranking and traffic.
Through the following actions, we make sure your website is as search engine friendly as possible:
- Constructing your web pages in a way they can easily web be indexed by search engines
- Producing keyword rich content for every single page
- Arranging your meta-tags correctly, and making your page title tags descriptive yet precise and relevant to the content on that page
- Labeling the different headers on your web pages using <h1…h7> tags
- Ensuring that your web page URLs are also SEO friendly
- Making sure the links within your site are active and complete
- Optimizing images and graphics used on the website by using descriptive alt attributes
- Using rel="nofollow" attribute in links appropriately in web pages to prevent your website from spamming
These simple practices help our clients achieve effective on-page SEO and higher rankings in the search engines.