Tip#1: Attack Their PR’s

See what they are discussing in their Press Releases, how they’re playing around with their keywords and how they are utilizing those keywords in their Press releases. Your competitors must be directing their energy towards that one specific keyword, which you have got to find out as early as possible to beat em’ down with the same.

Tip#2: Don’t Ignore the Reviews

You can know quite a bit about the company by studying the online reviews about the company and its products and services.

Tip#3: Look Out For Keywords and Content

Identify your keywords and determine your competition by finding who is ranking higher for those respective keywords. Additionally, when you have identified your main competitors, carefully scrutinize their content and extract the strong aspects of their content. You can do this by using firefox extension, and Google’s site operator, enter site.companyname.com in the Google search bar and you’ll find it.

Tip#4: Consider Social Media Optimization

Social Media Marketing works tremendously if you want to increase your website’s traffic and rankings rapidly.  If your competitors have build a strong position on social networks (Facebook, YouTube, MySpace etc) and on social bookmarking sites (StumbleUpon, de.licio.us, Digg etc). You should also roll up your sleeves and start some socializing, because it’ll help you to increase your ranking fast.

Tip#5: Use RSS Feeds

Using RSS Feeds can help a lot with search engines, just add an RSS gadget on your site and you’re done. This will keep your content updated and thus give search engines a reason to crawl your web page.

Tip#6: Track from SideWiki

SideWiki is a feature which you can download with Google toolbar that allows you to know your competitors activities. You can get insights on how their customers feel about them, what their customers want more from them and much more.

Employ these simple tips, counter attack your competitors, defeat them, and get amazed by your own success. Best of luck!

Get RSS Feeds

Have Your Own Feed Domain

Don’t lose control and fall into the trap of FeedBurner, simply because it easily manages all your feeds without you having to tweak them regularly and also track users subscribing to your feeds. But the biggest drawback of not having your own domain name for feeds is that you’re not earning all the link juice you wanted from your feeds.

See it this way: when you sign up with FeedBurner, you’ll get a link reading something like this: http://feeds.feedburner.com/your-feed-name. Now notice the “feeds.feedsburner.com” part clearly, the domain you’re using will not be yours but FeedBurner’s. This means that if in the future you decide to switch to some other tracking service and take your feed link with you, whoa! You can’t! Because you’ve been using their domain service all this time and it’s not in your control. Therefore, it’s important if you get your hosting service to create you a sub-domain for your feeds.

Float Your Feeds On The Web

You might have aligned a list of popular directories to put up your feed posts, but the trick is to identify the more targeted feed lists, blogs, portals etc and drop your posts. Choosing more specified list will enable your feeds to be viewed by a more interested group of people within your niche. For example, if your feed posts are related to current fashion and trends, then posting them on business community will do you no good.

Employ Absolute Links In Your Feed

Your PageRank and link equity will increase considerably if you decide to use absolute links instead of achor links/ relative links. Using http://www.webmarketingcompanion.com/blog/feed will be more effective than simply using “ABC”. Anchor link works best with the content, but Feeds operate a bit differently and absolute links are recommended for them.

Track Your Feeds

The basic purpose of your blog is to know how much the people like it, so tracking your feeds is extremely important. Once you get the idea what people like or dislike through the feeds tracking, you can write more posts for the topic that attracted audience and abandon the ones that are not so interesting for readers.

Avoid JavaScript!

Whatever you do, just don’t use JavaScript if you’re planning to add RSS to your website, because the search engines just can’t track the pages built in JavaScript and the basic purpose of your feeds will remain un-fulfilled. Use ASP, PHP and HTML instead.

Keep in mind these five little but essential tips the next time you’re planning to utilize RSS, and see the difference and the value it adds to your entire SEO efforts. We’re sure you won’t regret!