Competitive Analysis – Do It the Right Way!

How badly do you want to blow away your online competitors, especially the ones that never let you get across in rankings? Here are listed some possible guidelines, or you can say tricks, to beat your rivals, get past them, and wave them a “good-bye” from the top. Read along and find out how.

Tip#1: Attack Their PR’s

See what they are discussing in their Press Releases, how they’re playing around with their keywords and how they are utilizing those keywords in their Press releases. Your competitors must be directing their energy towards that one specific keyword, which you have got to find out as early as possible to beat em’ down with the same.

Tip#2: Don’t Ignore the Reviews

You can know quite a bit about the company by studying the online reviews about the company and its products and services.

Tip#3: Look Out For Keywords and Content

Identify your keywords and determine your competition by finding who is ranking higher for those respective keywords. Additionally, when you have identified your main competitors, carefully scrutinize their content and extract the strong aspects of their content. You can do this by using firefox extension, and Google’s site operator, enter site.companyname.com in the Google search bar and you’ll find it.

Tip#4: Consider Social Media Optimization

Social Media Marketing works tremendously if you want to increase your website’s traffic and rankings rapidly.  If your competitors have build a strong position on social networks (Facebook, YouTube, MySpace etc) and on social bookmarking sites (StumbleUpon, de.licio.us, Digg etc). You should also roll up your sleeves and start some socializing, because it’ll help you to increase your ranking fast.

Tip#5: Use RSS Feeds

Using RSS Feeds can help a lot with search engines, just add an RSS gadget on your site and you’re done. This will keep your content updated and thus give search engines a reason to crawl your web page.

Tip#6: Track from SideWiki

SideWiki is a feature which you can download with Google toolbar that allows you to know your competitors activities. You can get insights on how their customers feel about them, what their customers want more from them and much more.

Employ these simple tips, counter attack your competitors, defeat them, and get amazed by your own success. Best of luck!